The Essence of Fashion was a brief set for UCLAN photography and fashion students (4), set by Layla Sailor. Students were paired up and had to created and then photograph a jelly inspired by the couture collection. Each jelly contained selection of object related to the story behind the Spring/Summer 2014 designer collection. All of them had to be photographed in the studio, on the pastel background. Dolce & Gabbana SS14, Greek coins, red and white flowers, blue dye, gold ribbon Channel SS 14, Pearls, Lace, Lego
Baleciaga SS14, Water, Gelatine, Purple Flowers
Dior SS14, Letters, Beads, Black Dye, Flowers, Playing Cards
All of these images are great in terms of composition, lighting and idea development, but I think the Balenciaga is the best one. Pure simplicity, well composed and nicely lit. I think jelly is an interesting way of ‘holding’ things together or in certain position and it’s worth experimenting with. It could be a cheaper substitute for resin, it also has more texture, which would make images more interesting.
Task: Experiment with suspending objects in orange dyed jelly and photograph with a macro lens.