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Mini briefs

Fashion narrative brief

Character development:

Moodboard 1: Styling – what would they ware/ what would they look like?

Moodboard 2: Where will you set the story?

Moodboard 3: Aesthetics – Lighting, style of photography, technical considerations

Final Fashion Spread:

Fully resolved fashion spread images based on the character and narrative choices. Word to support my research – ‘girly’
Four digital images uploaded to blog, 72 dpi, 1000px on the longer side)

 


 

Girly:

  • pink
  • flowers
  • pastels
  • candy
  • dresses
  • princess
  • doll
  • my little ponny
  • cocktails
  • rainbow
  • tacky
  • butterflies
  • ladybirds
  • fauna & flora
  • highschool
  • girlfriends – two models instead of one?
  • roses
  • glitter
  • bows
  • high heels
  • hearts
  • feathers – pink
  • cute
  • lip gloss

Initial ideas:

  • Bohemian/hippy
  • Retro
  • Beige, cream, brown, green – earthy colours
  • Bows
  • Sandals? Boots?
  • Retro bike
  • Vintage
  • Long, messy hair
  • Flowers
  • Hairbands
  • Maxi dresses
  • Lace
  • Big hats
  • Feathers
  • Candles

Action Plan:

  • Research films/ famous characters/ actresses from the era
  • Look into fashion, make up and hair trends from that time
  • Create a character:
    • Name  –  Lori
    • Background  – She’s 25 years old artist, she makes her own jewelry and body products, she does a lot of drawing, likes photography, she also likes hiking, horse riding, live music gigs, Tarantino films and she plays a guitar
    • Style – hippie, bohemian, dresses, flowers, earthy palette, hand made jewelry and accessorizes, long hair
    • Where will I set it? – avoid outside – to predictable; maybe a bar or a cafe in the city centre (Odd Bar, Oklahoma,?) or even studio with a few props
    • What props will I need –  blankets and scarves, lanterns, pillows, soap bubbles, fake fur rug or blanket, wooden chair, shisha, fairy lights
    • What will she ware? Think of make up, hair and accessories, what season?  – mood boards
  • Consider lighting techniques:
    • Camilla Arkans – tights on the lens; gels; cling film, filter on the lens, post-production
      Screen Shot 2015-03-05 at 21.25.28
  • On location or in the studio?
  • If on location, research possible venues, outdoor areas suitable for the theme – Odd Bar Northern Quarter
  • If in the studio, what props to use? Where to get them from?
  • Look for a model, MUA and stylist on Model Mayhem or Facebook
  • Equipment – I need a light lens, preferable f 1.8/2.8 200mm (if possible); hire from Jessops? or from college?

 

Source of information/inspiration:

Bohemian Style:
https://www.pinterest.com/search/pins/?q=bohemian%20style&term_meta%5B%5D=bohemian|autocomplete|3&term_meta%5B%5D=style|guide|word|0&add_refine=style|guide|word|0

Bohemian Chic Photoshoot:
https://bdstudiophotography.wordpress.com/tag/jade/

Ideas board on Pinterest:
https://www.pinterest.com/bens2983/laila-sailor-fashion-brief/

Moodboards:

moodboard1

Moodboard2

Moodboard3


These are 4 best shots from this photoshoot. I slightly moved away from a typical ‘girly’ theme, with a soft light and blurred background and drifted slightly more towards hippie, 70s style with strong light and contrast.

SONY DSC SONY DSC SONY DSC SONY DSC

I’m very pleased with those photos. Like mentioned before, it’s not a conventional representation of the theme, but I think it still works and I managed to produce a very strong images, which will look great in my portfolio.
I’ve used a flash gun with a nude tight wrapped around it for a softer light and edited photos in the Photoshop, to achieve this nice, 70s photo effect.

 

 


“The Essence of Fashion”

Project inspired by Lena Vashenina’s ‘Ice for the masses’ photographs:

Screen Shot 2015-03-14 at 22.35.27 Screen Shot 2015-03-14 at 22.35.40 Screen Shot 2015-03-14 at 22.35.48

She made objects based on characters

The essence of fashion was originally a project for UCLAN students, who had to capture the essence of Spring/Summer ’14 collection in a jelly.
Some of the photos were featured on modeconnect.com

Screen Shot 2015-03-06 at 22.50.18 Screen Shot 2015-03-06 at 22.50.02 Screen Shot 2015-03-06 at 22.49.52

BRIEF

Created a constructed image based on SS15 couture collection of your choice, including the story behind it, designers inspiration, colours, textures etc.
Photograph your essence of the fashion as a still life, paying close attention to details and lighting to convey the mood.

Reference and inspirations:

style.com
showstudio.com
catwalking.com
London Fashion Week

Hannah Farrell – textures; uses images withing image
Screen Shot 2015-03-19 at 18.29.12

Deadline – 26th March


CHANEL SS15

  • flowers
  • futuristic garden
  • ‘flashes of past as seen by the future’
  • campaign for gender equality
  • inspired by the student protests from 1968
  • placards with feminist slogans
  • floral patterns
  • vivid colours
  • tweed fringing
  • crocheted flowers
  • pink, yellow, green, blue, purple
  • Screen Shot 2015-03-15 at 12.58.53 Screen Shot 2015-03-15 at 12.59.31 Screen Shot 2015-03-15 at 13.00.59

Ideas for this brief:

A pile of flowers made from tissue paper and crocheted, brightly coloured; on top of the pile, a placard with a feminism symbol or Chanel logo filled with bright coloured gradient

chanel feminism-symbol

Photographed in style of Niklas Alm:

Screen Shot 2015-03-18 at 21.42.50

I want to use similar idea and lighting. Photograph objects on the table and add reflection on the bottom for more professional and commercial look. Background is going to be lit like on the photograph above, but with coloured gel to give it a pastel hue. I’m going to use one light from the side and a white screen, which hopefully will allow me to achieve soft shadows.

 

Sources:

http://www.dazeddigital.com/fashion/article/22002/1/karl-lagerfeld-stages-a-feminist-revolution-at-chanel-ss15

http://www.style.com/fashion-shows/spring-2015-couture/chanel

http://www.niklasalm.se/ 



SONY DSC

This photo is my representation of Chanel SS15. I’ve used tissue paper and crochet flowers in vivid colours and used one of the placards from the actual Chanel show. I also adjusted  colours in the Photoshop to achieve pallet closest to one used in Chanel collection.

 

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